by: Claire Curry & Brandon Curry
The Situation:
In 2024, we worked to strengthen our brand awareness and to better communicate our points of differentiation to current and potential clients. We wanted to approach this in the same way we would advise our clients, including a practical diagnostic to learn from our clients’ experience with our services and delivery. By doing this, we aimed to grow awareness and support for inbound opportunity flow, optimize our brand’s messaging, communicate our differentiated value proposition, and ultimately be the easiest partner to work with and refer. Here, we’re sharing our process, what we learned through the process, and to exemplify how we work – applied to our services.
The Work:
We started by reaching out to select customers we have completed projects with and asked if they would be willing to provide feedback on their experience working with us. After they agreed, we sent a short request with some prompting questions (shared below) and requested either a reply or a short call to discuss their responses.
Re: Work Arts Feedback Request
Hi <Client>,
Thank you for agreeing to provide some feedback on your experiences with us. We’re entering year five of our advisory practice and are working on refining the marketing and promotion of my advisory and design services. Your insights are incredibly valuable to me.
I’m interested in learning about your experience working with us and what has been most impactful for you. Specifically, I’d love to hear your thoughts on:
- What would you say are the most impactful results we’ve achieved?
- What differentiates our approach from other advisors/designers you’ve worked with?
- How would you describe our services to a friend or colleague who might be looking for similar assistance?
- Are there any areas where you feel I could improve or expand my offerings?
Your feedback will help me better understand your needs and tailor my services to provide even greater value to clients. Please share your thoughts in a quick email reply or, if you prefer, we can schedule a brief call to discuss.
Best, <Signature>
After receiving the group of responses, we reviewed them for themes and created a series of case studies and testimonials.
The Results:
These cases and testimonials will share the experience and view of our customers through a series of posts that both illustrate our body of work and honor the privacy of our clients.
We also fed the responses into Gemini AI, asking for it to draft a summary of the testimonial themes. With the help of Gemini, we created the following summary:
Since completing this work, we have been leveraging what we learned from this project to deploy learnings across our Work Arts social media feeds, our website, service summaries, and proposal templates, and we plan to make this process a part of our ongoing account management process.
