Design with the Customer in Mind with Brandon Curry | Unpacking Organizations Podcast S03E17

Sep 3, 2025 Unpacking organizations: the practitioner’s podcast

Are you designing with the customer in mind? 🤔

On this week’s UnpackingOrganizations, Rupert Morrison and Shradha Prakash are joined by Brandon Curry, CEO of Work Arts LLC and a practitioner with deep experience across performance improvement, OD, and HR leadership. And let’s just say—he gets org design where it matters most: in the real world.

In this conversation, we cover:

✅ Why customer-centric design is still rare (but powerful)
🔧 The role of diagnostics, modeling, and scenario thinking
💡 Why “benchmarking” can be a trap that leads to average
🚫 What happens when you design for people—not work
🎯 And how org clarity and talent insight unlock performance over time

Whether you’re designing from a $50M base or leading at $8B scale—Brandon’s approach is one you’ll want to take from. If you want practical, grounded org design that starts with strategy, centers the customer, and scales with clarity—this is a must-listen.