The Right to Win (and Retain): Earning x Learning Value Proposition

As we navigate 2022 talent realities, opportunities to change your work are abundant. Many are evaluating their options. In fact, employees increasingly quit their jobs while still contemplating the value that their work adds (or does not add) to their lives. Others are the survivors holding the pieces together in the wake of attrition. Obsessing over retention of scarce and valuable people is top priority for organizations and the Earning x Learning matrix will be a helpful addition to the Talent Management toolkit for most organizations and individuals.

For Individuals: You are evaluating options of where to contribute your time and talents going forward, and should assess what will be gained beyond compensation. What will your options be two moves from now? Finding a team willing to pay you competitively to stretch and expand your capabilities, making you more valuable in the future, is most often achieved in the organization that knows you and wants to keep a good thing going. There are a lot of people with buyers remorse after their 2021 employer change.

For Organizations: You seek to engage, develop, and retain key talent. Differentiating your value proposition beyond (i.e., including) compensation to offer learning opportunities through developmental assignments will improve your retention and development of talent.

Skeptical of the value of developmental cross-moves? In January, MIT Sloan published Toxic Culture Is Driving the Great Resignation: Research using (empirical) employee data revealing the top five predictors of attrition and four actions managers can take in the short term to reduce attrition. From the analysis, the number one (#1) action identified that managers can take in the short term to reduce attrition, “providing employees with lateral career opportunities… is 2.5 times more powerful as a predictor of a company’s relative retention rate compared with compensation.”

Individuals have a great opportunity to move beyond “should I stay or should I go?” to assess “how do I stay and grow?” as a potentially more rewarding option.

Organizations are likely to have more openings than you built into your Annual Operating Plan (AOP) due to attrition and perhaps growth. Before looking externally and without lowering your standards, look across your current team. While further destabilizing the business through internal moves may seem unmanageable, you have much more control of the change happening on your terms and timing, and you are selecting someone you know will work in your organization.

A practical recommendation for leadership teams: regularly (multiple times per year) talk Talent candidly and confidentially as a team:

  1. WHO: What key talents (each leader to prioritize top 1-3 from across the team) require action to best retain your assets and steward the team?
  2. WHAT: From the Earning x Learning matrix, what action is needed as we obsess over retaining our best assets?

Not every team member will be retained. You’ll be happy for some as they take opportunities beyond your organization and you are happy to have a team that is a great place to be from. But, for many, this extra proactive step will make a significant difference.

At scale and over a multi-year time horizon, this will also support improvements in collaboration, strengthening informal networks and increasing the speed and agility with which organizations can adapt and make change. Development occurs through experiences. Offer your best people your best experiences as a differentiating capability to earn the right to win and retain talent through a differentiated value proposition.

The survey results…you really don’t know what they mean

When you’re presented with survey results, do you know how to “read” them? Do you show a great “bias for action” and jump to action planning? Maybe you’re a great communicator and you promptly pull everyone together to explain how they responded and how the organization is reacting. Perhaps you’re skilled in data analysis, use SPSS, remind others that correlation doesn’t mean causation, etc. You likely know what the data is, but most of us can only speculate what it means.

A lesson I learned from Dr. Kathie Sorensen of The Coffman Organization is when you’re collecting information from a group of people to try to understand something of importance, it’s not smart to review data and then tell the organization what their responses mean. When working with Kathie, before leaders received survey results in a report, they were instructed to “Raise your right hand and repeat after me: I will not tell my team what their survey results mean.”

When measuring social factors – why people do what they do, make the choices they make, feel how they feel, believe what they believe – I’ve found it effective to follow a process to share what the results are and use questions to seek to understand in more detail what they mean from the people who provided the responses. I’ve never seen this process fail to drive improvement just through the process itself, independent of any action that comes from it. I’ve also, never seen a leader do this and not be surprised by how much they learn. It’s an exercise of empathy.

When Dr. Sorensen first delivered the “Raise your right hand…” message to our leaders, many of them struggled. They scoffed at the idea that they couldn’t interpret and plan actions against such simple surveys. The very idea of presenting a set of data – some of which wasn’t that positive about their leadership and the environment they were responsible for – and then asking for help with what it meant was threatening. Results come from action, not talking and deliberation, right? We were stuck until I presented an analogy to tip the group back to support by showing similarities to a concept they were more familiar with – a key investment the organization made in manufacturing – the condition monitoring systems.

Me: We’ve made some significant capital investments in condition monitoring systems for the plants right?

Leaders in group meeting: Yeah. Those systems keep our plants delivering the product we sell to make money. What does that have to do with these surveys.

Me: I think they’re similar.

Leaders (laughing): You do? How?

Me: How do the condition monitoring systems work? They don’t actually tell you what to do to the machinery, right?

Leaders: No, the condition monitoring systems measure things like temperature, vibration, and volume. When the machines are going to fault, there are changes in these factors that you can see leaving their normal levels well in advance of the machine failing. This allows us to plan maintenance or repair at a time that works best for us and not shut down production while product is scheduled to run and labor is on the clock.

Me: Exactly what we’re trying to do too. The survey results don’t tell you what the problem is. They tell that something is vibrating or hot and you should work to figure out what it is before it causes a system failure that will be expensive and uncomfortable.

Another analogy that may work better for you if you’re not in manufacturing is measuring your vitals (blood pressure, blood oxygen levels, pulse, weight, blood sugar, etc.) to monitor health.

Related posts:

What is Engagement, Really?

There’s no such thing as a great organization

There’s no such thing as a great company

There are great teams and not so great teams. The best companies are networks of great teams. When you look at organizations, there is a huge range in performance team by team by team. There are differences within high performing teams compared with underperforming teams. These differences impact not only business outcomes, but lead measures like the ability to attract and retain talent that create the valued product or service that customers trade money for.

In 1994, a HBR article titled Putting the Service-Profit Chain to Work (J. L. Heskett et al.) introduced a model that is widely referenced and used. This year, DDI published their DDI’s 2011 Global Leadership Forecast. In it, they illustrate an adapted version of this value chain based on their huge biannual leadership study. Integrating the two looks something like this:

I do this to illustrate a (simplified) sense of cause and effect. The best companies are made up of great teams. Great teams have high quality leadership that build a uniquely positive work environment / climate. This leadership and context supports team member engagement in work that allows them to contribute their strengths. While the local leader exists within a system – enabled or confined by talent systems and process, as well as the broader management culture – it is the leadership of the local manager that has the greatest impact on the engagement and performance of their team. While leaders are as much a product of this system as they are nodes within it, positive deviants exist and they make the most significant difference. Most team members’ knowledge of and beliefs about the organization are driven by how the organization is presented and exemplified through their local leader’s words and behavior.

Curt Coffman and his partner Kathie Sorensen have taught me a lot about how local managers drive engagement. Most engagement research consists of reporting data collected from a large sample of employees from a broad set of teams and organizations – how do a broad range of factors impact engagement. Coffman’s research surfaced drivers of engagement by finding the correlation between employee responses to questions and team performance. For example, while a question like, “I’m fairly compensated…” is a highly rated hygiene factor that individuals rate as highly influencing their level of discretionary effort and intent to stay, It’s important to everyone regardless of performance level. However the question “My manager really knows me” is rated significantly higher on high performing teams than low performing teams. This research shows that highly engaged teams delivering superior results are different and the key differences are under the control of and most influenced by the local leader.

Despite more than a decade campaign to refocus leaders on achieving greatness through allowing talent to contribute those things they are truly great at, we remain fixated on being “not-bad” by trying to put in what’s not there or improve what we are remedial at. Good is not the opposite of bad. It’s entirely different.

“We all have a vast number of areas in which we have no talent or skill and little chance of becoming even mediocre. In those areas a knowledge workers should not take on work, jobs and assignments. It takes far more energy to improve from incompetence to mediocrity than it takes to improve from first-rate performance to excellence.” ~ Peter F. Drucker

There’s no perfect job. The ideal for most people, when they are asked to describe it, is an enriched and empowered variation of what they are doing now.

SO WHAT?

Glad you asked. Leadership matters. How we feel about our contribution at work matters too. Focusing on these two things will make you and your organization more effective.

Leaders – Focus on leadership drivers of engagement. How would those you lead respond? Ask them?

  • What are the outcomes that you are accountable for?
  • Do you feel that you really know me? Is there anything you’d like to know?
  • Do you see additional opportunities where you could contribute your talents and abilities?
  • What’s the best (most meaningful) recognition you’ve ever received at work?
  • What are you doing when you’re doing what you’re best at?
  • Who was the best manager you’ve ever had? Tell me about what he or she did that you liked so much?
  • How do you feel you best add value to the organization?
  • What are the strongest teams in our organization? Tell me about the strongest team you’ve ever been a member of?
  • When have you grown most professionally in your career?

Each of us must better understand our strengths and use them more. This will serve our personal interests, benefit our organizations and the stakeholders we impact – family, community, etc.

What, in your experience, causes an organization to be seen as great?

What is Engagement, Really?

Several years ago, I received an email from a senior leader that read something like:

“What is all this about engagement? Is this your department’s new buzz word to replace empowerment? In 40 words or less, tell me what this is.”

I was happy to respond. It was a candid, fair request. I also had a great relationship with the leader. I knew that this was a transparent question. He knew that if I didn’t have a legitimate response, I would candidly tell him it was empty talk. I’m sure others questioned in the same way, but acted like they understood and that they were in full support. These are the ones that make it difficult to be successful, not the leaders that demand that we make it plain.

Engagement is not empty words. There are real benefit – personal, organizational, even societal (See this article by Gallup Workers in Bad Jobs Have Worse Wellbeing Than Jobless).

Think of the best person you’ve ever worked with. The person whose contribution was so impacting and valuable that they top your list.

Think of your own Personal Bests – a time when you were at your peak performance making a motivating and meaningful contribution.

Simpler…think of the last film or activity where you lost track of space and time because you were locked in – a state of flow.

What words would you use to describe these states? What are the benefits of bringing more of this to the workplace?

I responded: “Challenge accepted! Employee engagement is a condition that yields higher levels of Organizational Citizenship Behaviors – discretionary effort that cannot be achieved through punishment or reward, and improved intent to stay. Let’s discuss in our 1:1 Thursday. Do I get bonus points for the hundred-dollar words?”

His response: “Thanks. I don’t give points for big words. Next challenge will have a character count instead of word count.”

Engagement isn’t visible, but it’s effects are:

  • higher productivity through increased discretionary effort
  • affinity to the organization
  • intent to stay / retention
  • greater contribution
  • increased innovation

An individual’s level of engagement is the extent they are emotionally invested in their work, team and organization. It influences our behavior similar to a belief or value. Through it we experience, interpret, decide and act.

Most research and change initiatives are centered around measuring the level of engagement and engagement drivers that cause these desired effects. There are many companies working to help organizations in this way. Comparing their studies and tools reveals agreement on key drivers:

  • Trust in leaders – confidence x competence x commitment of managers
  • Relationship with manager – I have a relationship and personal connection to my manager
  • The work itself – work is stimulating and meaningful
  • Knows outcomes – line of sight how what I do contributes to performance
  • Leverages strengths – I’m able to contribute what I am best at
  • Learning and personal growth – I learn and become more effective and valuable
  • Team pride – I’m a member of a strong team
  • Recognition – recognition is fair and consistent in appreciation of high performance

Related Post:

There’s No Such Thing as a Great Company

Personal Best Performance: Learning from Your Successes

Personal Best Concept
Personal Best Concept

I love to succeed. I love to do things that I’m good at for as many people as possible, providing me plenty of examples (or evidence) that I am successful and high levels of esteem are justified and secure. Building this self-efficacy is both important and constructive to motivation. Individual satisfaction and meaning occur when we are contributing Personal Best Performances.

Applying the Hedgehog Concept (Jim Collins, 2001) to our individual careers yields higher performance and more Personal Bests.

A Personal Best has 3 components:

  1. Talent – what you are good (even great) at.
  2. Passion – what you like and want to contribute; what you want to be good at.
  3. Organizational Value – the contribution needed or opportunity to create value.

I have developed a tool for helping clients identify Personal Bests. I have used this approach with a broad group of customers with favorable results. If you’re a consultant, helping a client through this self-discovery process is impacting. In my experience, clients have valued the exercise and some have used the process with those that they lead. If you’re a leader, using this process with your team members is an effective way to support their development and build a stronger relationship, both supporting higher levels of engagement.

Personal Best Interview

Purpose: The purpose of the Personal Best Interview is to guide your thinking about personal development to help you make your greatest contributions through efforts that are personally meaningful and satisfying.

Directions: Answer the questions below to help you identify high-impact development goals for your personal development and to prepare for development discussions with your Manager, mentor or other coaching resource.

Personal Best Examples: Describe 2 – 3 examples of experiences when you felt most enthusiastic and positive about your work.

For each Personal Best Example above, what about that experience made it such a positive and motivating experience for you?

What are your talents (those things you’re good at and can constructively apply at work)?

What are you passionate about (Those things you are motivated and enthused to do at work)?

What contribution can you make to the organization leveraging your talents in an area of passion?

What do you not want to do? (What would you like to avoid doing? (e.g., relocating, shift changes, roles)

What are your career goals and plans? Do they position you to contribute more personal bests?

Short-Term:

Long-Term:

What do you need to learn, become more skilled at, and experience to make your best contribution to the company and achieve your goals?

  • Focus on WHAT to develop or change rather than HOW at first.
    •  Example – “develop the ability to develop and communicate strategic plans to align your team and achieve objectives” rather than “complete strategic thinking training.”

What barriers or development needs could keep you from making your best contribution and achieving your goals?

4 Stages of Contribution

A common area of opportunity to help many of the technically brilliant people I enjoy working with – scientists, engineers, supply chain experts, even financiers – is career development.  These colleagues become frustrated with their perceived inability to engineer and control career advancement when transitioning beyond individual contributor roles where relationships, interest-based negotiation and influence skills become important to get results. In my experience, this results in a presenting problem like (generalized examples):

Career paths are not established and communicated clearly enough…

The organization doesn’t value the technical skills that create value here…just look at who gets promoted…

There doesn’t seem to be any opportunity for me in this organization…

each of which may be true. The problem with these beliefs is that they are totally passive and the expectation is to fix “them” or change how “they” do things. These are difficult expectations to fulfill. However, there is a change that each person can make that is totally under our control and with a much higher probability for success.

A model that I have found helpful is Novations’ 4 Stages of Contribution. I first saw this model in a conference session jointly presented by one of Novations’ consultants and a learning & development manager from Intel. It has influenced the career development processes and tools I have designed and implemented. Since the model focuses on the contribution or performance of an individual rather than position, it integrates well with strengths-based approaches, which I advocate.

Careers are moving from position focus to contribution focus to increase impact and influence. Flatter organizations and critical individual contributor talents need not mean career ceilings. High-performance is achieved by aligning talent with opportunities to deliver greater contribution in-position, laterally, through advancement, or in a role that’s currently undefined. In fact, it is this ability to mine the greater contribution that can be made from each role that truly differentiates top talent and their organizations from the status quo.